My credo: Strong brands stand for relevant values. And a specific attitude. And I'm happy to help you define your brands values and attitude. And specific pathways and activities to convey them at every single touchpoint in your customer’s journey.
I firmly believe that these values and attitude need to be reflected in every single contact that people have with your brand – for all of your target groups, whether they're customers, partners or employees. You don't need every single value at every single touchpoint.
But target groups always need to perceive at least one or two of your values in some way.
I can step in for the head of marketing at your company, handling everything from full responsibility for your marketing mix to isolated project-based support – in close collaboration with you and your marketing and sales team. For launches, new campaigns, relaunches and more.
Briefing, steering, development and implementation
Developing, implementing, hardwiring and bringing to life a professionally designed appearance at all touchpoints. Depending on the status quo, starting by developing brand values and your company's attitude, in other words, traditional brand work. Then comes a comprehensive briefing, if necessary on redeveloping or overhauling existing logos with the right creative partners, all the way to clear specifications for your team on how to implement your identity (e.g. the right behavior for the brand, templates, tone and standard text, employee training, etc.).
Thinking about things from every angle, the customer's perspective and a love of detail aren't just buzzwords to me, they're my daily business.
Participant, lateral thinker, challenger at workshops, including innovation workshops. Launching innovation processes to develop and position your product lines. Developing product concepts and writing copy texts for new product ideas for market research. Reviewing your current product range and if necessary streamlining or adapting your range to current and/or future customer and market needs.
Providing input on establishing or restructuring your marketing team after a briefing or after compiling your needs. Training and coaching employees, pre-selecting applicants, and recruiting and interviewing potential candidates.
Competent and 100% unbiased interface between your company and designers, agencies (digital, design, communications, media, advertising, etc.) or market research institutes to prevent »friction loss« in the tricky agency or partner selection phase. Clearly defined objectives and briefings shorten the competition and tender process, which is often expensive and time-consuming. Honest preliminary talks, an in-depth look at your company, needs and objectives, and then meetings with potential agency partners – their work, their standards and their »doers« – will get you to your goal more quickly, more directly and more cost-effectively. Thanks to my extensive agency and company background, I am able to communicate the expectations and attitudes of all sides and connect the right partners.