No sooner said than done
»Brands are like people – they are the sum of their experi­ences and they need roots. Strong brands have values. And a specific attitude.«

A brand expert with heart and smarts...

...with a love of detail and an eye for good design.

My roots are in agency work. That's where my enthusiasm for really good ideas first led me. I had good training in consulting while at Lintas in Hamburg, with its traditional major accounts such as Bayer, Rama, Sanella, Langnese and Unox. But creative workshops like TRUST in Frankfurt, Springer & Jacoby in Hamburg, and my work in helping establish heimat in Berlin have had the biggest influence on my career. Close collaboration with excellent creative minds trained my eye for good design and my love of detail.

But no matter how enthusiastic I am about good ideas, advertising is just one small aspect of everything that goes into a brand. And decisions are made on the company side.

Think big. Stay curious.

That's why I decided to change sides in 2003, and since moving to Austria (for love), I've worked for companies and brands, sometimes in house, mostly as an inde­pendent consultant. Providing marketing support and representing my clients in a wide range of marketing projects and functions. For long-established, traditional and modern Austrian, German and international brands.

Nature, traveling, books, meditating, asking a lot of questions and listening are some of my sources of inspiration and relaxation.

For entrepreneurs with a passion…

...who have the courage to break rules and go their own way. Marketing is a matter for the highest level.

Brand management, brand maintenance and marketing strategy have to happen at the highest level. Full stop. Unfortunately, that view isn't always shared (at least not in our part of the world). But highest-level marketing is absolutely essential if you want to do more than just survive. It's absolutely essential if you want to thrive. Of course that doesn't mean that all CEOs need to be good brand strategists. It simply means that they need to give brand strategy the attention it deserves. And make marketing and branding the responsibility of top management. To make them as important and self-evident as sales, production and controlling.

Your industry doesn't matter. Neither does your size. It makes no difference whether you produce, distribute or just do. Whether your target groups are end customers or business partners. Whether you operate on a regional, national or international level. What matters is that you're passionate about what you do and put your heart and soul into it. Out of conviction. With abandon and enthusiasm. With attitude. With accountability. With goals that go beyond financial ones! And with the courage to break rules and go your own way when it makes sense. Successful brands rarely do things just like everyone else...

Frank and forth­right

»When you work with Caro, you're asked to push yourself. Caro knows what she's talking about. She has a real feel for design and the passion to achieve the perfect result. She has made substantial improvements to brands every time I have worked with her. Caro is always an inspiration.«

Alexandra Reich

»Working with Caro Frank is incredibly inspiring. She thinks about the big picture. Everything she does centers around the customer's perspective and how customers will perceive things. She sees details that others miss, and it's these details that make the difference. She's an excellent sparring partner and can be relied on to get things done. You can count on her to help you achieve your objective.«

Gabriela Sonnleitner

»caro frank. to me, the name stands for sound knowledge coupled with the intuition that's needed to know what's right. invigorating, inspiring, empathetic and courageous when finding the right solutions. tenacious, passionate and timely when it comes to implementing a strategy. many people get strategy but don't have the right eye. many people have the right eye but don't get strategy. caro combines both. she knows how to develop strategies AND to get things DONE.«

Mike Fuisz

»Working with Caro Frank is a valuable experience, but it's also hard. I know only a few people who can truly grasp a brand in a short time and perfectly refine it at the same time. Together with Caro, we were able to really carve out our brand values, prioritize them and translate them into value at every touchpoint. Customers rewarded us with a higher NPS and engagement rates.«

Oliver Nitz

Brand de­velop­ment, brand manage­­ment and marketing with pure dedication

What does your product need in order to be perceived as an appealing brand?

I believe in »less talk, more action:« specific tangible support in all aspects of brand development, manage­ment and main­tenance. What does your product, service or company need in order to be perceived by customers and potential customers (and partners and employees!) as an appealing brand? Benefit from my years of experience at agencies and companies – without the extra cost and work involved in hiring an employee.

Outsourcing through interim manage­ment and project work – expertise only for as long as you need it – greatest possible flexibility.

Why me? Years of consulting experience – from brand and innovation manage­ment, new product development, organization, implementation and monitoring to brand and campaign development and traditional marketing management.

No shortage of dedication and passion as a key account manager for well-known German agencies. In Austria since 2003, activities have included consulting for CCP Heye, Unilever in Germany (Lätta, inno­vation projects), head of marketing management for Ankerbrot, agency screenings and pitch support for Rewe Austria (store brands), head of the marketing and CRM department at Hutchison 3G Austria (Drei), inter­national marketing director at Kotányi, marketing and brand development at Red Bull Media House (launch, imple­men­tation and inter­national roll-out of Red Bull MOBILE; customer experience and packaging concept for the online shop of Servus magazine).

Brand consultant since 2008 for clients including magdas Design, magdas Lokal – social businesses of Caritas Vienna and Carinthia, Milford Austria, neunerhaus Vienna, Ortner Reinraumtechnik Villach, Swisscom AG Bern, Telenor Hungary Budapest, Viacom/MTV Mobile.

Sooner or later

Short, medium or longer term. From assessing the situation with a critical eye and providing strategic support through­out the process to final implementation – based entirely on your company's needs and requirements.

Brand work

My credo: Strong brands stand for relevant values. And a specific attitude. And I'm happy to help you define your brands values and attitude. And specific pathways and activities to convey them at every single touchpoint in your customer’s journey.
I firmly believe that these values and attitude need to be reflected in every single contact that people have with your brand – for all of your target groups, whether they're customers, partners or employees. You don't need every single value at every single touch­point.
But target groups always need to perceive at least one or two of your values in some way.

Head of Marketing on an interim basis

I can step in for the head of marketing at your company, handling everything from full responsibility for your marketing mix to isolated project-based support – in close collaboration with you and your marketing and sales team. For launches, new campaigns, relaunches and more.

Corporate Identity

Briefing, steering, development and implementation

Developing, implementing, hardwiring and bringing to life a professionally designed appearance at all touchpoints. Depending on the status quo, starting by developing brand values and your company's attitude, in other words, traditional brand work. Then comes a comprehensive briefing, if necessary on redeveloping or overhauling existing logos with the right creative partners, all the way to clear speci­fications for your team on how to implement your identity (e.g. the right behavior for the brand, templates, tone and standard text, employee training, etc.).

Thinking about things from every angle, the customer's perspective and a love of detail aren't just buzzwords to me, they're my daily business.

Product development

Participant, lateral thinker, challenger at workshops, including innovation workshops. Launching innovation processes to develop and position your product lines. Developing product concepts and writing copy texts for new product ideas for market research. Reviewing your current product range and if necessary streamlining or adapting your range to current and/or future customer and market needs.

Marketing team structure and organization

Providing input on establishing or restructuring your marketing team after a briefing or after compiling your needs. Training and coaching employees, pre-selecting applicants, and recruiting and interviewing potential candidates.

Pitch support

Competent and 100% unbiased interface between your company and designers, agencies (digital, design, commu­nications, media, advertising, etc.) or market research institutes to prevent »friction loss« in the tricky agency or partner selection phase. Clearly defined objectives and briefings shorten the competition and tender process, which is often expensive and time-consuming. Honest preliminary talks, an in-depth look at your company, needs and objectives, and then meetings with potential agency partners – their work, their standards and their »doers« – will get you to your goal more quickly, more directly and more cost-effectively. Thanks to my extensive agency and company back­ground, I am able to communicate the expectations and attitudes of all sides and connect the right partners.

Brand work

Head of Marketing on an interim basis

Corporate Identity

Product development

Marketing team structure and organization

Pitch support

My credo: Strong brands stand for relevant values. And a specific attitude. And I'm happy to help you define your brands values and attitude. And specific pathways and activities to convey them at every single touchpoint in your customer’s journey.
I firmly believe that these values and attitude need to be reflected in every single contact that people have with your brand – for all of your target groups, whether they're customers, partners or employees. You don't need every single value at every single touch­point.
But target groups always need to perceive at least one or two of your values in some way.
I can step in for the head of marketing at your company, handling everything from full responsibility for your marketing mix to isolated project-based support – in close collaboration with you and your marketing and sales team. For launches, new campaigns, relaunches and more.
Briefing, steering, development and implementation

Developing, implementing, hardwiring and bringing to life a professionally designed appearance at all touchpoints. Depending on the status quo, starting by developing brand values and your company's attitude, in other words, traditional brand work. Then comes a comprehensive briefing, if necessary on redeveloping or overhauling existing logos with the right creative partners, all the way to clear speci­fications for your team on how to implement your identity (e.g. the right behavior for the brand, templates, tone and standard text, employee training, etc.).

Thinking about things from every angle, the customer's perspective and a love of detail aren't just buzzwords to me, they're my daily business.
Participant, lateral thinker, challenger at workshops, including innovation workshops. Launching innovation processes to develop and position your product lines. Developing product concepts and writing copy texts for new product ideas for market research. Reviewing your current product range and if necessary streamlining or adapting your range to current and/or future customer and market needs.
Providing input on establishing or restructuring your marketing team after a briefing or after compiling your needs. Training and coaching employees, pre-selecting applicants, and recruiting and interviewing potential candidates.
Competent and 100% unbiased interface between your company and designers, agencies (digital, design, commu­nications, media, advertising, etc.) or market research institutes to prevent »friction loss« in the tricky agency or partner selection phase. Clearly defined objectives and briefings shorten the competition and tender process, which is often expensive and time-consuming. Honest preliminary talks, an in-depth look at your company, needs and objectives, and then meetings with potential agency partners – their work, their standards and their »doers« – will get you to your goal more quickly, more directly and more cost-effectively. Thanks to my extensive agency and company back­ground, I am able to communicate the expectations and attitudes of all sides and connect the right partners.

My credo

»Strong brands stand for relevant values and a specific attitude – values and attitude you can feel. And that’s what I work on with my clients.«

No sooner said than done

1. Understand

Prepare yourself for a lot of questions. I want to understand what matters to you.

2. Recommend

Specific proposal of how I would proceed, including a timeframe and budget proposal.

3. Implement

I deliver what we agreed on. Hands on and entirely based on your needs and your existing team.